Skills & Expertise
- Search Engine Optimization (SEO)
- Formulation and execution of visibility strategies, including strategic keyword identification
- Conducting semantic analyses, establishing website structure/content hierarchies, optimizing editorial content, and producing web-based written material
- Performing technical SEO audits to identify potential barriers, applicable to various website types such as e-commerce and showcase sites
- Monitoring Key Performance Indicators (KPIs), analyzing positions, and generating reports
- Providing support to medium and large accounts across sectors such as retail and banking, understanding their business challenges, and aiding in implementation
- Ensuring profitability of tasks and projects, while also overseeing training, awareness initiatives, and team management
- Proficiency in working within multilingual settings, conducting audits in languages including French, English, German, Dutch, Spanish, Italian, Russian, and Portuguese
- SEO Production Management (COO)
- Coordinating, managing, and training teams and project managers (approximately 30 people)
- Managing strategic projects and overseeing production schedules
- Engaging with clients through participation in strategic meetings and responding to tenders
- Ensuring the quality and coherence of deliverables, adherence to deadlines, and client satisfaction
- Developing and implementing methods and tools for optimization, and managing key performance indicators
- Data Analysis & Natural Language Processing (NLP)
- Handling data collection, feature engineering, and DataFrame manipulation
- Creating visual representations of data using libraries like Matplotlib, Seaborn, Plotly, and Bokeh
- Selecting appropriate machine learning models (regression, classification, clustering, etc.) and optimizing hyperparameters
- Implementing NLP techniques such as tokenization, lemmatization, and text vectorization
- Training neural networks including RNNs, LSTMs, and Transformers
- Web Analytics
- Defining and monitoring measurement strategies and KPIs
- Developing tagging plans for e-commerce websites, implementation via Tag Management Systems (e.g., Google Tag Manager)
- Ensuring the quality of raw data and conducting tests
- Creation of dashboards (e.g., Data Studio, Google Sheets)
- Creating dashboards and analyzing website and app behavior to provide reports and recommendations
- Traffic Management and Marketing Animation (SEA/Emailing)
- Managing SEA campaigns on Google AdWords, including bid definition and adjustment
- Creating graphic briefs for email templates and handling HTML integration
- Conducting final review and approval processes, ensuring email validation, and managing the production and distribution of email campaigns
- Bilingual information management in French and English
- Web design (graphic charter creation) and ergonomic consulting
- Development: creation of PrestaShop modules (PHP)
Tools: Google Search Console (Webmaster Tools), Google Analytics, Data Studio, Screaming Frog, SEMRush, Majestic SEO, Ahrefs, log analysis (OnCrawl, Botify)...
Tools: NumPy, Pandas, Sklearn, Tensorflow, Keras, NLTK, Spacy...
Tools: Google (Universal) Analytics, AT Internet, Google Tag Manager, Google Data Studio, Google Sheets...
Work Experience
- 2022 - present: SEO Chief Operating Officer (COO), Agence Bespoke, Lille
- 2017 - 2022: SEO Project Manager, la revanche des sites, Lille
- 2014 - 2017: SEO Project Manager, Atecna, Lille (Wasquehal)
- 2011 - 2014: Web Marketing Project Manager, CasaBento, Reims
- 2011 (7 months): Web Marketing Project Manager, Comptoir de l'Homme, Paris
- 2007 (10 months): Foreign Language Assistant, Liverpool
Education / Certifications
- 2023 : Udemy
- NLP - Natural Language Processing with Python
- Data Science and Machine Learning | MasterClass Python
- Deep Learning with TensorFlow and Keras
- 2020: Google Analytics Certification
- 2015: Opquast - Web Quality
- 2008 - 2011: Professional Master's in Multilingual Information Management, Reims
- 2004 - 2007: Bachelor's Degree in English Studies, Reims
Technical Proficiency
- Content Management Systems (CMS): Wordpress, Joomla, Prestashop, Magento
- SEO Tools: Google Webmaster Tools (Google Search Console), Google Analytics, Screaming Frog, Oncrawl, DeepCrawl, SEMrush, Majestic SEO, log analysis, Yslow, GT Metrix, Yooda Insight, Data Studio...
- Email Marketing: MailChimp, VerticalResponse
- Image editing and Graphic Design: Photoshop, GIMP, Inkscape
Programming Languages
- Python, HTML5, CSS3, PHP, MySQL, JavaScript, JQuery
Languages
- English: C2 / Bilingual (Full Professional Proficiency)
- Spanish: Proficient (Partial Professional Proficiency)
- German: Basic Knowledge
Interests
- Travel, foreign languages, photography... If you've read this far, congratulations—you're just as curious as I am!